Writing on leadership, presence, and building with purpose
A curated library of 31 articles by Angela Cruz on leadership, executive presence, and entrepreneurship — all available in both English and Spanish.
5 things you should know before starting a business
Having a great idea is good, but having a great idea backed by a great strategy is better.
The power of a focused entrepreneur
The challenge of pursuing an idea is a responsibility that many take lightly. There are those who don't dare try because they already know the effort and dedication required, and…
Balance: the key to your success
Having a balance between work and personal life (family, friends, partner) is vital, and this balance is often very difficult to maintain, given the turbulent and…
Want success in your business? Ask the market
As long as there is need, there will be a market, and as long as there is a market, there will be business; therefore, if you're building a venture, you need to know your market — because that's where the strategy…
The 3 best types of leaders
Know them, take a little from each one, and apply them according to your work context.
Want greater professional growth? Say thank you!
To be grateful is to empathize, to reconcile, to progress.
The proactive leader
A leader is someone who breaks new ground, leads their team from the front, and ensures that every step has a reason and a purpose — showing those who follow that reaching the goal is…
5 habits of the productive leader
Success and productivity are not an act of magic — every triumph involves change, transformation, and action.
Emotional connection: the best way to sell
One of the things we keep repeating as a leadership training network is our primary goal: to help you and push you forward in bringing your business idea to life. That's…
How to keep your business from failing
Most ventures get off to a bad start, and not because the business owner lacks drive or good ideas, but because they overlook a number of things they should keep in…
What does it mean to step out of your comfort zone?
It means bringing your personal and professional growth to life.
Mentoring: key to your development as a leader
Mentoring is a practice of teaching and learning, guided by someone who shares their experience to help others grow.
Teamwork — how do I do it?
Perhaps you're one of those people who does everything alone because you don't trust anyone, you think no one else will have the skills you possess, and out of fear that the work will be ruined, you…
The 5 qualities of a successful leader
Is a leader born or made? You've probably heard… "He's a born leader." This phrase implies that the qualities that make a good leader come from birth, but, can we…
Entrepreneurship: discover its 3 powerful ingredients
Today, many people would rather start their own business than be employed by someone else. Why?
How do I attract new customers?
Many years ago, the formula used by entrepreneurs and anyone starting a business to catch the attention of potential new customers was to bombard consumers with…
Why do you lose customers?
There's one key word for keeping your customers happy, and that word is ATTENTION.
The 1-2-3 for starting a business with no money
Can you start a business with no money? If you have determination, courage, and passion for your venture, then yes, you can do it. The great ones are those who don't see the…
We can all be leaders
Perhaps you're being asked to lead a group of people to develop a project, whether at work, in your community or among your circle of friends, or to guide your…
Entrepreneurship from the inside out
"Entrepreneurial spirit is forged like great swords: with the fire of the spirit, with the strength of experience, and with the resilience needed to bring out the best in you."
Tell me what your vision is and I'll tell you what kind of leader you are
Visualize, don't just look!
How to choose your market niche so it's profitable
What is a market niche? It's a very specific part of a larger market segment that brings together a group of consumers with similar characteristics, who are looking to have…
The 5 mistakes of business communication
Communication (strategic and purposeful) is the guarantee of your company's proper functioning; it keeps your team united, channeling efforts and resources toward the…
Assertive communication: the key to productivity
Nothing flows if it's closed off; if your windows are shut, it's very hard for air to refresh your home. If a river is blocked, it doesn't flow, it doesn't run its course, and so the…
How to be a leader of change from everyday life
Your everyday life will make an impact when it connects with society. This phrase is for those who wonder how to positively impact others through their…
The art of leading and how to be productive
Before winning a gold medal, an athlete goes through countless lessons and experiences shaped by their coach, and that is what makes them deserving of the gold medal.…
Usefulness for the consumer: the number one premise when starting a business
We often come across many business owners complaining that they can't make sales, that they can't get new customers, and that they don't see the effort and money invested in their…
Do you want to sell more? Humanize your brand
The brands with the strongest market positioning aren't just the ones with a pretty logo, a catchy name, and a quality product. They are the ones that convey emotion and…
Transformation makes the leader
"You have the potential to transform your world. But the key to unlocking that potential lies in your growth."
Female leadership
A banner of equality
The new leader
its characteristics and its role in the new normal